And unless you're an astronaut, it's not the work we do that inspires us either. It's the cause we come to work for. We don't want to come to work to… - Simon Sinek

Simply ensuring that WHAT you do proves what you believe makes it easy for those who believe what you believe to find you. You have successfully communicated your WHY based on WHAT you do.

Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.

It's not the people doing the job, it's the people who lead the people doing the job who can make the greater difference.