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" "Make the other person feel important – and do it sincerely.
Dale Harbison Carnegie [originally Carnagey until 1919] (November 24, 1888 – November 1, 1955) was an American writer, lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People, first published in 1936, a massive bestseller that remains popular today. He also wrote a biography of Abraham Lincoln, entitled Lincoln the Unknown, as well as several other books.
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The effective leader should keep the following guidelines in mind when it is necessary to change attitudes or behavior: 1 Be sincere. Do not promise anything that you cannot deliver. Forget about the benefits to yourself and concentrate on the benefits to the other person. 2 Know exactly what it is you want the other person to do. 3 Be empathetic. Ask yourself what is it the other person really wants. 4 Consider the benefits that person will receive from doing what you suggest. 5 Match those benefits to the other person’s wants. 6 When you make your request, put it in a form that will convey to the other person the idea that he personally will benefit.