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It takes a lifetime to build a good reputation, but you can lose it in a minute.

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It takes twenty years to build a reputation and five minutes to ruin it.

It takes 20 years to build a reputation and 5 minutes to ruin it.

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It takes 20 years to build a reputation and five minuted to ruin it. If you think about that you'll do things differently.

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It takes many good deeds to build a good reputation, and only one bad one to lose it.

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In some areas of life, your reputation is defined by your wins.

• Creative pursuits. One bestseller or hit song can erase the memory of the ones that didn't work.
• Entrepreneurship. People rarely remember your failed business ideas, only your winning ones.

In areas like these, your mistakes fade away and the breakthroughs last. But in other areas of life, your reputation is defined by your losses.

• Crime. You can drive safely 364 days a year, but one DUI changes everything.
• Ethics and morals. One unethical decision can ruin a reputation and destroy trust.

In areas like these, your mistakes linger and consistency is rewarded.

Some areas of life reward your best day. Others punish your worst day. <br/>Know which situation you're in, and you can better decide when to be risky and when to play it safe.

Credibility lasts about two cycles of bad material, and then you’ll probably never get it back. If you let people down, that’s really hard to come back from– harder than climbing from nothing to something, even.

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