Anything those customers experience from their interaction with a company should be considered part of that company’s product. - Eric Ries

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Anything those customers experience from their interaction with a company should be considered part of that company’s product.

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Additional quotes by Eric Ries

Remember, planning is a tool that only works in the presence of a long and stable operating history. And yet, do any of us feel that the world around us is getting more and more stable every day? Changing such a mind-set is hard but critical to startup success.

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