Alara was conceived to show the world who we are today, to share how we live and to show Africans that we have a lot to be proud of, that we create a… - Reni Folawiyo

I think we needed a symbol of what is now called the African renaissance, a showpiece that is unapologetic in its approach about who we are today,...that we have people who make and consume luxury and that we have done it all by ourselves.

There’s a great appetite for consumption of luxury goods by Nigerians, but in terms of experiential retail with a concept...that is completely new...We have definitely had to educate the customer with regard to African Luxury, getting them to pay more for African goods that they have hitherto seen as craft and substandard.

Going beyond luxury retail, we’ve become a platform for exchange across all the creative disciplines. Our curation is trusted, and our network authentic.