If you think it's impossible, then it is...for you. - Peter Diamandis

And this is another secret to skunk — it provides the full upgrade. Combine the rules for isolation and rapid iteration discussed in this section with the value-aligned big goals from the last and you end up with a great recipe for autonomy, mastery, and purpose. Walling off the innovation team creates an environment where people are free to follow their own curiosity — it amplifies autonomy. Rapid iteration means accelerated learning cycles, which means putting people on the path to mastery. And aligning big goals with individual values creates true purpose.

twenty-five poorest countries already spend twenty percent of their GDP on water. This twenty percent, about thirty cents, ain't much, but do the math again: four billion people spending thirty cents a day is a $1.2 billion market every day. It's $400 billion a year.

LIVE WITH PURPOSE. Mental drift is a serious risk the longer we live. A clear purpose cuts through distractions and gives your attention a direction every single day.