When Buzz [Aldrin] first walked on the Moon," he says, "I'll bet he was thinking that in forty years we'll be walking on Mars. But we're not, and we'… - Peter Diamandis

We were at 0G in 1940, when the first telephone networks began to roll out. This was the deceptive phase. It took forty years to crawl our way to 1G, which showed up via the first mobile phones in the 1980s, marking the transition from deceptive to disruptive. By the 90s, around the time the internet emerged, 2G came along for the ride. But the ride didn't last long. A decade later, 3G ushered in a new era of acceleration as bandwidth costs began to plummet — at a staggeringly consistent 35 percent per year. Smartphones, mobile banking, and e-commerce unleashed 4G networks in 2010. But starting in 2019, 5G will begin to hotwire the whole deal, delivering speeds a hundred times faster at near-zero prices.

But if you sign up for moonshot thinking, if you sign up to make something 10x better, there is no chance of doing that with existing assumptions. You’re going to have to throw out the rule book. You’re going to have to perspective-shift and supplant all that smartness and resources with bravery and creativity.

To reach flow," explains psychiatrist Ned Hallowell,22 "one must be willing to take risks.