The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. - Simon Sinek

Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

Leadership is the ability to rally people not for a single event, but for years.

Leadership requires people to stick with you through thick and thin. Leadership is the ability to rally people not for a single event, but for years. In business, leadership means that customers will continue to support your company even when you slip up.