We do not choose survival as a value, it chooses us. - B. F. Skinner

The problem of an efficient group structure alone is enough to absorb anyone's interest. An organization of a committee of scientists or a panel of script writers is far from what it could be. But we lack control in the world at large to investigate more efficient structures. Here, on the contrary, here we begin to understand and build the Superorganism. We can construct groups of artists and scientists who will act as smoothly and efficiently as champion football teams.

The consequences of behavior determine the probability that the behavior will occur again

By questioning the control exercised by autonomous man and demonstrating the control exercised by the environment, a science of behavior also seems to question dignity or worth. A person is responsible for his behavior, not only in the sense that he may be justly blamed or punished when he behaves badly, but also in the sense that he is to be given credit and admired for his achievements. A scientific analysis shifts the credit as well as the blame to the environment, and traditional practices can then no longer be justified. These are sweeping changes, and those who are committed to traditional theories and practices naturally resist them.