Familiarity can blind you - Robert M. Pirsig

It’s sometimes argued that there’s no real progress; that a civilization that kills multitudes in mass warfare, that pollutes the land and oceans with ever larger quantities of debris, that destroys the dignity of individuals by subjecting them to a forced mechanized existence can hardly be called an advance over the simpler hunting and gathering and agricultural existence of prehistoric times. But this argument, though romantically appealing, doesn’t hold up. The primitive tribes permitted far less individual freedom than does modern society. Ancient wars were committed with far less moral justification than modern ones. A technology that produces debris can find, and is finding, ways of disposing of it without ecological upset. And the schoolbook pictures of primitive man sometimes omit some of the detractions of his primitive life — the pain, the disease, famine, the hard labor needed just to stay alive. From that agony of bare existence to modern life can be soberly described only as upward progress, and the sole agent for this progress is quite clearly reason itself.

Care and Quality are internal and external aspects of the same thing. A person who sees Quality and feels it as he works is a person who cares. A person who cares about what he sees and does is a person who’s bound to have some characteristic of quality.

Socrates is not using dialectic to understand rhetoric, he is using it to destroy it, or at least to bring it into disrepute, and so his questions are not real questions at all—they are just word-traps which Gorgias and his fellow rhetoricians fall into.