The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.

I don’t like segregation…Music is something which should be available to all people. When you go into a club there is no color bar on the dance floor, so why should it apply to radio station? Unfortunately it does. It does not only apply to black and white, it also applies to heavy metal, pop, all that. It’s such a big place with such big corporations everywhere that in order to feel safe they have to categorize things.

Targeting young people, like the tobacco industry had to keep replacing their customers who were dying with new customers. knows they have to target young people. That’s why we have these foods in schools and marketing messages at a younger and younger age for kids to get hooked on all the wrong kinds of foods.

Yo, man. R&B sucks. I mean it's a couple of people that float, but, look, for the most part, the genre sucks. Just a bunch of people singing over rap beats. You don't like a rap record? Sing over it! Everybody talking them label. "Label this, label that!" Hey, Smokey Robinson wasn't singing about Motown! Look, the Isley Brothers wasn't going "T-Neck in the motherfuckin' house". The Jacksons were not singing about Epic because nobody gave a fuck!

First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts get into trouble is at the beginning, when they focus on a target market or target segment instead of on a target customer.

The problem I have with streaming it is that it doesn't take account of different audiences and markets. It doesn't distinguish between a popular musician whose (millions of) fans are willing to only pay two cents for a stream and a jazz artist whose smaller fan base is willing to pay two dollars to listen to their work. As things stand, the jazz artist can't take advantage of it.

The only trend I do not like in rap right now is the message rap. I consider the message rap the equivalent of what strings were to rock 'n' roll in the late '50s - a capitulation to the adult norm who can't accept the music on its own terms. The people who considered "Sixty Minute Man" by Billy Ward and the , "Annie Had a Baby" - as the pinnacles of '50s R&B now are super uptight over the - in quotes - hotel/motel lyrics of rap. Rap is definitely as true to the essence of rock 'n roll as anything that's out there today.

Market segmentation matters. "It's critical to craft your message for a specific audience,"

I have tried... believe me, I have tried to like rap music. It makes me feel so very, very old. I have tried to get home with the downies.

Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.

Every generation wants to be the last. Every generation hates the next trend in music they can't understand. We hate to give up the reins of our culture. To find our own music playing in elevators. The ballad for our revolution, turned into background music for a television commercial. To find our generation's clothes and hair suddenly retro.

There are a few people who only like hip-hop music, and a few who only like theatre music, and the rest of us just like good shit. It doesn’t matter what form it comes in. I think we’re all a lot more eclectic than we give ourselves credit for…

Bad sales sound like selling.
Bad marketing looks like marketing.
Bad copy reads like copy.

You don’t hate marketers, salesmen, or copywriters. You just hate the bad ones. The good ones you buy from every day and don’t even think about

The first element of marketing strategy is your target market, or “The List.” Identifying your target market involves defining your ideal customers. Who are they? Where are they? What are they?