solamente cuando el beneficiario principal de la Causa es alguien que no es la propia organización la Causa puede ser Justa. - Simon Sinek

Para pemimpin besar adalah orang yang memercayai naluri mereka. Mereka adalah orang yang mengerti seni berada di depan sains. Mereka memenangkan hati sebelum pikiran. Mereka adalah orang-orang yang memulai dengan MENGAPA.

There’s barely a product or service on the market today that customers can’t buy from someone else for about the same price, about the same quality, about the same level of service and about the same features. If you truly have a first-mover’s advantage, it’s probably lost in a matter of months. If you offer something truly novel, someone else will soon come up with something similar and maybe even better. But if you ask most businesses why their customers are their customers, most will tell you it’s because of superior quality, features, price or service. In other words, most companies have no clue why their customers are their customers. This is a fascinating realization.

The leaders of great organizations do not see people as a commodity to be managed to help grow the money. They see the money as the commodity to be managed to help grow their people.