But few of us have ever heard of Samuel Pierpont Langley. - Simon Sinek

We are drawn to leaders and organizations that are good at communicating what they believe.

For the feeling of trust to develop, we have to feel safe expressing ourselves first. We have to feel safe being vulnerable. That’s right, vulnerable.

The most loyal employees feel their leaders genuinely care about them… because their leaders genuinely care about them. In return, they offer their best ideas, act freely and responsibly and work to solve problems for the benefit of the company.