On blues in the music industry: You say that word ‘blues’ to anybody in the business – and they fucking run a mile. It’s unbelievable. I had a lot of trouble with Road To Hell. We’d actually recorded the next album – Auberge – before, as an agreement with Warner Brothers. So if Road To Hell didn’t work – and they said it won’t – we would jump straight away to Auberge and forget about it. Of course, the beginning to Road To Hell is a gospel-blues thing. Warner Brothers went, ‘This is going to be over in five minutes’. But I did stand me ground, and it went No.1.
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On modern blues: Me and the modern blues scene, we have difficulty getting on. I sometimes get the feeling that it’s all sixth-form college: ‘Oh, you shouldn’t do that.’ A lot of modern blues is academic. It’s what someone else did. But the blues is one of the biggest examples of evolution. It’s in constant change. You can’t document it and say ‘stop’. It should be free. [...] And has become some kind of technical thing. I’m fed up now of seeing, ‘Oh, this guitarist is faster than that guitarist’ – that’s got nothing to do with the fucking blues. Then you get guys who come along like Allman’s nephew (Derek Trucks): now that’s good. Fuck me. That’s what blues should be: something you haven’t heard before. The other stuff can get a bit like... you know when you fart in the bath? These scales get so fucking fast. Musically, emotionally, it ceases to do anything.
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I'm a bluesman moving through a blues-soaked America, a blues-soaked world, a planet where catastrophe and celebration- joy and pain sit side by side. The blues started off in some field, some plantation, in some mind, in some imagination, in some heart. The blues blew over to the next plantation, and then the next state. The blues went south to north, got electrified and even sanctified. The blues got mixed up with jazz and gospel and rock and roll.
I didn't enter into this to get any kind of affirmation or confirmation. I entered into this to see what I could do for other people — to give them my sincerity, to give them my love and my care, to take a load off, to have a smile, to have a memory or two. Singing the blues has always been about alleviating the blues, and that's apparent when you listen to them. Sure is nice to hear that someone else is, or has been where you are, or have been. Because we forget sometimes, that we're all in this together, and we have many, many similar experiences — all the time, all across the world, in every age.
Sure. It does lean more towards the industry standard rather than towards my roots. But I meant it to be that way for a reason. To begin with this is my first album in about three years and my first for a new label. So I wanted the album to have the same basic listenability throughout and I wanted the record company to feel that they could hear four or five potential singles on it. Tracks that would work on the radio. Because that was what I was aiming for, I had to make sure that each song would capture an exact feeling which would get across to the most number of people. I always like to make records like that. I hate records where all the musicians or the artiste are really saying is 'Dig Me!' You can lose a lot of your potential audience by making self-indulgent statements. Unless, of course, you're so neat and groovy that people say 'Wow Man! Come All Over Me!'. Now I think I am pretty neat and groovy, but I prefer to make the sort of records which will make people think about themselves, not about me. Pop music shouldn't really express the innermost thoughts of the artiste as much as giving the listeners a feeling of exuberance or pain or power or whatever. To give them a sense of their own selves. Once you start making music with that sort of end in mind, you realise that you have to make it less jagged and more compartmentalised. And so the reason I Can Dream About You sounds maybe as Industry Standard as it does is because it was designed to get through to as many different sorts of people as possible. And that isn't necessarily a negative factor.
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What's holding me up is I'm confused about the nature of the music. Because the modern music doesn't reach me. I mean to say the sound of the modern electric production. A lot of sequencers... synths. That's what people are buying. Because that doesn't reach me, it throws me back to like 1948, but I don't want to be there. Back there, I'm talking about blues records.... The roots of rock 'n' roll is rhythm and blues and that's like really where I'm at, where I was always at.
The industry, It's at a crossroad, There's a transformation going on. People are confused, what's going on, how to distribute and sell music. The internet kinda threw everybody for a real loop. 'Cause it's so powerful, kids love it so much. The whole world is at their fingertips, on their lap. Anything they want to know, anyone they want to communicate with, any music, any movies... The thing is it just took everybody for a loop. Right now, all these Starbucks deals and Wal-Mart deals, direct to artists, I don't know if that's the answer. I think the answer is just phenomenal, great music. Just reaching the masses. I think people are still searching. There's not a real music revolution going on right now, either. But when it's there, people will break down a wall to get to it. I mean, 'cause before Thriller, it was the same kind of thing. People were not buying music. It helped to bring everybody back into the stores, so when it happens, it happens.
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