Looking back, a big reason we hit our goal early was that we decided to invest our time, money, and resources into three key areas: customer service … - Tony Hsieh

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Looking back, a big reason we hit our goal early was that we decided to invest our time, money, and resources into three key areas: customer service (which would build our brand and drive word of mouth), culture (which would lead to the formation of our core values), and employee training and development (which would eventually lead to the creation of our Pipeline Team).