The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior t… - B. F. Skinner

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

But restraint is the only one sort of control, and absence of restraint isn't freedom. It's not control that's lacking when one feels 'free', but the objectionable control of force.

Fame is also won at the expense of others. Even the well-deserved honors of the scientist or man of learning are unfair to many persons of equal achievements who get none. When one man gets a place in the sun, the others are put in a denser shade. From the point of view of the whole group there's no gain whatsoever, and perhaps a loss.