I make it first for myself and then hopefully a few other people like it. - Jacob Arabo

I wanted to put something iconic in this watch, and The Godfather came to mind. Once I had the idea, I thought, "Let me try to contact Paramount Pictures, and let’s see what they say." They did the research and their due diligence, and ultimately they liked the idea and gave me the license.

I’m investing my time and money to develop technology that’s never been done before. Basically, most of the watchmakers in Switzerland thought my ideas were impossible to do and I’m driven by impossible. I love the impossible. For me to make it in this business, if I don’t bring something new to the table, there are so many others that are offering the same thing. Why would anyone buy from me? I keep trying to develop new technology with my watchmakers. I design and I produce.

I am so excited about this partnership. We have the chance to make history, to develop timepieces the world has never seen before, to bring these amazing Bugatti supercars into the watchmaking world. When I look at the Bugatti Chiron sports car, the perfectly refined engineering is so powerful that sometimes it appears to be moving even when it is standing still. That’s the same feeling I get when I wear our high complication timepieces: a rush, a sense of energy, movement and power that can barely be contained.