It turns out that is exactly what product strategy is all about — figuring out the right product is the innovator’s job, not the customer’s job. The … - Ben Horowitz

The customer only knows what she thinks she wants based on her experience with the current product. The innovator can take into account everything that’s possible, but often must go against what she knows to be true. As a result, innovation requires a combination of knowledge, skill, and courage. Sometimes only the founder has the courage to ignore the data;

The customer only knows what she thinks she wants based on her experience with the current product.

Si gestionas una empresa, experimentarás una presión psicológica abrumadora para ser positivo. Haz frente a la presión, enfréntate a tus miedos, y di las cosas como son.

Grove would ask, “How would you sum up the Intel approach?” Someone might answer, “At Intel you don’t wait for someone else to do it. You take the ball yourself and run with it.” Grove would reply, “Wrong. At Intel you take the ball yourself and you let the air out and you fold the ball up and put it in your pocket. Then you take another ball and run with it and when you’ve crossed the goal you take the second ball out of your pocket and reinflate it and score twelve points instead of six.

Without trust, communication breaks. Here’s why: In any human interaction the required amount of community is inversely proportional to the level of trust.