Laugh at what you hold sacred, and still hold it sacred. - Abraham Maslow

The conscious motivational content of everyday life has, according to the foregoing, been conceived to be relatively important or unimportant accordingly as it is more or less closely related to the basic goals. A desire for an ice cream cone might actually be an indirect expression of a desire for love. If it is, then this desire for the ice cream cone becomes extremely important motivation. If however the ice cream is simply something to cool the mouth with, or a casual appetitive reaction, then the desire is relatively unimportant. Everyday conscious desires are to be regarded as symptoms, as surface indicators of more basic needs.

If swindling pays, then it will not stop. The definition of the good society is one in which virtue pays. I can now add a slight variation on this; you cannot have a good society unless virtue pays. But here we get very close to the whole subject of metaneeds, and also of the ideal conditions where dichotomies are resolved and transcended.

Horney had a good word to describe this unconscious perceiving and remembering; she said it “registers.” If we do something we are ashamed of, it “registers”to our discredit, and if we do something honest or fine or good, it “registers”to our credit.