Luftmensch is a Yiddish word made from two others; luft means “air” and mensch means “person.” A luftmensch is an “air-person,” someone who has his o… - Gino Wickman

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Luftmensch is a Yiddish word made from two others; luft means “air” and mensch means “person.” A luftmensch is an “air-person,” someone who has his or her head in the clouds. I don’t mean this as an insult. Ideas come from having your head in the clouds. Most visionaries would agree with me. That is their gift, their strength, and their value. Nothing exists without visionaries. Yet once the vision is clear, you need to go from luftmensch to action.

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You are not your business. Your business is an entity in and of itself. Yes, you created it, but in order to find success, you have to turn it into a self-sustaining organism. Reaching the next level requires more than just a product or service, or a simple determination to succeed. You need skills, tools, and a system to optimize your people, processes, execution, management, and communication. You need strong guiding principles that will work for your company day in and day out.

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Once you start to document, you’re going to uncover some hidden bones. Some steps will be in place that don’t have to be. You won’t understand how the heck they ever got there in the first place. When you ask why, you’ll hear responses such as, “Well, we’ve always done it that way.

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