There are essential and inessential insanities. The latter are solar in character, the former are linked to the moon. - Tom Robbins

"Conversation between a princess and an outlaw:
"If I stand for fairy-tale balls and dragon bait — dragon bait — what do you stand for?"
"Me? I stand for uncertainty, insecurity, bad taste, fun, and things that go boom in the night."
"Franky, it seems to me that you've turned yourself into a stereotype."
"You may be right. I don't care. As any car freak will tell you, the old models are the most beautiful, even if they aren't the most efficient. People who sacrifice beauty for efficiency get what they deserve."
"Well, you may get off on being a beautiful stereotype, regardless of the social consequences, but my conscience won't allow it."
"And I goddamn refuse to be dragon bait. I'm as capable of rescuing you as you are of rescuing me."
"I'm an outlaw, not a hero. I never intended to rescue you. We're our own dragons as well as our own heroes, and we have to rescue ourselves from ourselves.

I'll say this much: virtually every advancement made by our species since civilization first peeked out of its nest of stone has been initiated by lone individuals, mavericks who more often than not were ignored, mocked, or viciously persecuted by society and its institutions. Society in general maintains such a vested interest in its cozy habits and solidified belief systems that it had rather die – or kill – than entertain change. Consider how threatened religious fundamentalists of all faiths remain to this day by science in general and Darwin in particular. Cultural institutions by and large share one primary objective: herd control. Even when ostensibly benign, their propensity for manipulation, compartmentalization, standardization and suppression of potentially disruptive behavior or ideas, has served to freeze the evolution of consciousness practically in its tracks. In technological development, in production of material goods and creature comforts, we've challenged the very gods, but psychologically, emotionally, we're scarcely more than chimpanzees with bulldozers, baboons with big bombs.

Of the seven deadly sins, lust is definitely the pick of the litter.