That is why, in the course of human history, truth-telling has been designated as the highest of virtues in every culture, and why the credibility th… - Gerry Spence

Fear is like a pack of dogs – it chases us, and if we try to run or hide from it the dogs will continue our chase until finally, exhausted, we fall and are devoured.

Ten elements that make up the great power argument.
1. Prepare, Prepare until we have become the argument.
2. Open the Other to receive your argument.
3. Give the argument in the form of a story.
4. Tell the truth.
5. Tell the other what you want.
6. Avoid sarcasm, scorn, and ridicule. Use humor cautiously.
7. Logic is power.
8. Action and winning are [siblings.]
9. Admit at the outset the weakest point in your argument.
10. Understand your power. Give yourself permission — only to win.
Take the winning stance. Turn on the Magical Argument. Open up and let the magic out. Trust it. Take the risk. Jump.

The argument must begin from a position that generates acceptance or approval.