To ask, “What’s best for me” is finite thinking. To ask, “W… - Simon Sinek

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To ask, “What’s best for me” is finite thinking. To ask, “What’s best for us” is infinite thinking.

Simon Sinek

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

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Our WHY is our purpose, cause or belief—the driving force behind everything we do. Our HOWs are the actions we take when we are at our natural best to bring our WHY to life. Our WHATs are the tangible manifestation of our WHY, the actual work we do every day.

Only when the WHY is clear and when people believe what you believe can a true loyal relationship develop.

When the person who personifies the WHY departs without clearly articulating WHY the company was founded in the first place, they leave no clear cause for their successor to lead.

To ask, “What’s best for me” is finite thinking. To ask, “What’s best for us” is infinite thinking. - Simon Sinek

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