It doesn't matter when we start. It doesn't matter where we start. All that matters is that we start! - Simon Sinek

TiVo finally shipped in 1999. Mike Ramsay and Jim Barton, two former colleagues who had founded TiVo, were certain the TV-VIEWING public was ready. And they may have been if only TiVo knew how to talk to them.

If an individual or organization hopes to assume the responsibility of leadership—a responsibility that is given, not taken—then they must think, act, and speak in a way that inspires people to follow.

Si nos sentimos a salvo entre los nuestros, en nuestras propias tribus u organizaciones, nos relajamos y estamos más abiertos a la confianza y a la cooperación.