People are traveling a long ways to bring in different ideas into their continent and country to start a business. But my idea is, look at who you ar… - Bethlehem Tilahun Alemu

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People are traveling a long ways to bring in different ideas into their continent and country to start a business. But my idea is, look at who you are as a person. How you grew up. Everything around you is a business idea. When you see a problem, find the solution. That will be a business idea.

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About Bethlehem Tilahun Alemu

Bethlehem Tilahun Alemu (born 1980) is an Ethiopian businesswoman, founder and executive director of soleRebels, Africa's "fastest growing footwear company". Alemu has received honors and accolades for her business acumen, as well as her efforts to shift the discourse on Africa away from poverty to the continent's entrepreneurial spirit, social capital, and economic potential. Alemu launched "The Republic of Leather", designing sustainable luxury leather goods, and "Garden of Coffee" retail outlets to promote Ethiopian coffees.

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Alternative Names: Bethlehem Alemu Bethlehem Tilahun
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Additional quotes by Bethlehem Tilahun Alemu

For me, I never thought because I'm a woman I'm not going to do something, I'm not going to try it this or that. The way I see myself is… I'm a person. I am capable of doing whatever I want and I'm going to succeed because I'm going to be working really hard to be there each and every day. So, for African girls and women to say 'I'm not going to be able to do this, I'm not capable of doing this,' you're killing yourself. If we are brave enough to go out to sell ideas to people, I think we can succeed.

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I always reflect and think about the same thing: business is about solving problems. Trying to identify the singular most difficult situation would be doing a disservice to this simple fact: if you are not continuously encountering tough situations as an entrepreneur, and solving them, then you are not really in business. Encountering obstacles and overcoming them is my day-to-day existence.

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