Memory strength is also a function of how much we care about the experience. ...If I'm playing an instrument I like, and whose sound pleases me in an… - Daniel Levitin

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Memory strength is also a function of how much we care about the experience. ...If I'm playing an instrument I like, and whose sound pleases me in and of itself... caring leads to attention, and together they lead to measurable neurochemical changes. Dopamine, the neurotransmitter associated with emotional regulation, alertness, and mood, is released, and the dopaminergic system aids in encoding the memory trace.

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About Daniel Levitin

Daniel Joseph Levitin, PhD, FRSC, (born December 27, 1957, San Francisco) is an American cognitive psychologist, neuroscientist, best-selling author, musician and record producer. He is James McGill Professor of psychology and behavioral neuroscience at McGill University in Montreal, Quebec, Canada, with additional appointments in music theory, computer science, and education; Director of the Laboratory for Music Perception, Cognition and Expertise at McGill, and Dean of Arts and Humanities at The Minerva Schools at KGI. He is an elected a Fellow of the American Association for the Advancement of Science, the Association for Psychological Science and the Royal Society of Canada.

Also Known As

Native Name: Daniel Joseph Levitin
Alternative Names: Daniel J. Levitin
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Additional quotes by Daniel Levitin

As a tool for the activation of specific thoughts, music is as good as language. The combination of the two—as best exemplified in the love song—is the best courtship of all.

Music... is... a core element of our species, an activity that paved the way for more complex behaviors such as language, large-scale cooperative undertakings, and the passing down of important information from one generation to the next.

Most of us have adopted a strategy to get along called satisficing, a term coined by... Herbert Simon... to describe not getting the very best option but one that was good enough. ...Satisficing is one of the foundations of productive human behavior ...we don't waste time trying to find improvements that are not going to make a significant difference in our happiness or satisfaction.

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