The societal decision to reduce beef will profoundly affect the economics of human survival in the coming century. In the new world that is coming, m… - Jeremy Rifkin
" "The societal decision to reduce beef will profoundly affect the economics of human survival in the coming century. In the new world that is coming, millions of human beings will voluntarily choose to eat lower on the food chain so that millions of others may obtain the minimum food calories they need to sustain their lives. This grand redistribution of the earth's bounty, the most far-reaching in history, will unite the human race in a new fraternal bond. A new species awareness will begin where the rich meet the poor on the descending rungs of the world's protein ladder. The decision to eat further down on the planet's food chain will force a wholesale reassessment of the entire grain-fed meat complex ranging from factory farm chickens to hogs. The collapse of the global cattle complex will likely precipitate a chain reaction, resulting in the elimination of other grain-fed meats from the human diet. The dissolution of the commercial cattle complex will spare the rich and might help save the poor. Eliminating grain-fed beef and eating lower on the food chain will dramatically reduce the incidence of heart disease, cancer, and diabetes.
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About Jeremy Rifkin
(born January 26, 1945) is an American economic and social theorist, writer, public speaker, political advisor, and activist. Rifkin is the author of 20 books about the impact of scientific and technological changes on the economy, the workforce, society, and the environment.
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Rifkin J.
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The human journey is, at its core, about the extension of empathy to broader and more inclusive domains. At first, the empathy extended only to kin and tribe. Eventually it was extended to people of like-minded values – a common religion, nationality or ideology. In the 19th century, the first humane societies were established, extending the empathy to include our fellow creatures. Today, millions of people, under the banner of the animal rights movement, are continuing to deepen and to expand human concern for, and empathy toward, our fellow creatures.
(...) Gandhi also distanced himself from classical economic theory. Adam Smith’s assertion that it is in the nature of each individual to pursue his or her own self-interest in the marketplace and that “it is his own advantage, indeed, and not that of the society, which he has in view,” was anathema to Gandhi.54 He believed in a virtuous economy in which the community’s interest superseded individual self-interest and argued that anything less depreciates the happiness of the human race.
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Like it or not, giant, vertically integrated corporate enterprises were the most efficient means of organizing the production and distribution of mass produced goods and services. Bringing together supply chains, production processes, and distribution channels in vertically integrated companies under centralized management dramatically reduced transaction costs, increased efficiencies and productivity, lowered the marginal cost of production and distribution, and, for the most part, lowered the price of goods and services to consumers, allowing the economy to flourish. While those at the top of the corporate pyramid disproportionately benefited from the increasing returns on investment, it’s only fair to acknowledge that the lives of millions of consumers also improved appreciably in industrialized nations.
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