information alone does not reliably change behavior. This i… - B. J. Fogg

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information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.

B. J. Fogg

Tiny Habits: The Small Changes That Change Everything · December 1, 2019 Verified in 1 source Sign up to see the complete provenance

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Native Name: Brian Jeffrey Fogg

Alternative Names: BJ Fogg • Brian J. Fogg

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James Clear Darren Hardy Benjamin P. Hardy Gary W. Keller Justin Skycak

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There’s nothing wrong with taking bold action. Life and happiness occasionally demand it. But remember that you hear about people making big changes because this is the exception, not the rule. Narrative drama comes from bold action, not from the incremental progress that leads to sustainable success.

The type of person who frequents McDonald’s and the type who shops at the farmers’ market exhibit different eating behaviors across the board.

Teach others or be a role model to galvanize your new identity. A social role is powerful.

information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: I… - B. J. Fogg

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Additional quotes by B. J. Fogg