information alone does not reliably change behavior. This i… - B.J. Fogg

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information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.

B.J. Fogg

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Native Name: Brian Jeffrey Fogg

Alternative Names: BJ Fogg • Brian J. Fogg

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James Clear Darren Hardy Benjamin P. Hardy Gary W. Keller Justin Skycak

Additional quotes by B.J. Fogg

Don’t pressure yourself to do more than the tiniest version of your habit. If you’re sick, tired, or just not in the mood, scale back to tiny.

Um comportamento acontece quando os três elementos do MCP — Motivação, Capacidade e Prompt — convergem em mesmo momento. Motivação é o seu desejo de adotar determinado comportamento. Capacidade é a sua possibilidade de adotar determinado comportamento. E prompt é o seu estímulo para adotar determinado comportamento.

In contrast, you can’t achieve an aspiration or outcome at any given moment.

information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: I… - B.J. Fogg

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