People didn't even agree on what the terms always and never meant! If you're like most people, you were pretty surprised by these results. Most of us… - Annie Duke

Third, and perhaps most important, the turnaround time is a reminder that the real goal in climbing Everest is not to reach the summit. It is, understandably, the focus of enormous attention, but the ultimate goal, in the broadest, most realistic sense, is to return safely to the base of the mountain.

That we make both types of errors, sometimes sticking too long and sometimes giving up too early, shouldn't be that surprising because whether to stick or quit aren't separate decisions. They are one and the same. Whenever you choose to stick, you are, by definition, not quitting. The reverse is true when you choose to quit.

The actual outcome casts a shadow over your ability to remember what you knew at the time of the decision.