Giving people a sense of significance is the best motivation, the best way to get people fired up about their jobs, their company the contributions t… - Don Soderquist

I've come to realize that beliefs and values together determine how a company operates and whether it reaches its full potential.

I was—and am—deeply concerned about the deterioration in ethical standards in our country; the blurring of right and wrong; the dilution of the biblically-based values that made our nation great. It was apparent to me that significant moral erosion was taking place rapidly in every corner of our modern culture—education, politics, sports, entertainment, churches and families.

Vision is the beginning point of any great endeavor. Vision is a picture of how we would like tomorrow to look—or, put another way, how we would like ourselves to look tomorrow. Every good leadership book identifies vision as an essential characteristic of a leader, and every good leader has learned his or her responsibility to create and communicate a vision. But the danger is that talk of a vision has become so prevalent—maybe even so commonplace—that many leaders take the process and discipline out of vision-casting for granted.