Giving people a sense of significance is the best motivation, the best way to get people fired up about their jobs, their company the contributions t… - Don Soderquist

I have seen companies that have shady practices thrive for a period of time. But the success never lasts. Whether it is a scandal or a long-term erosion of customer loyalty, doing business—doing life—without values is short sighted and leads to failure.

It is vital for a leader to carefully dialogue with people to set goals that stretch them and grow the organization. He or she can push—but the goals must also be achievable and supported with adequate resources. The worst thing a leader can do if people react negatively to an unrealistic goal is ignore their concerns simply tell them to 'do whatever it takes.' What too often happens is that the people take the leader at face value and begin cutting corners, which may in turn lead to stretching or reshaping the truth, to that point that good people make bad and possibly illegal or unethical choices.

Striving for excellence means never being satisfied—always doing things to keep improving, even if it means changing everything we do. It means we never feel that we have arrived. We don't believe our press clippings. We don't get complacent and pat ourselves on the backs. We talk about what we could have done better. We believe that we can achieve extraordinary results when we strive for excellence in all we do.