Paying attention to what’s happened historically actually h… - Jony Ive

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Paying attention to what’s happened historically actually helps give you some faith that you are going to find a solution. Faith isn’t a surrogate for engineering competence, but it can certainly help fuel the belief that you’re going to find a solution. And that’s important.

Jony Ive

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About Jony Ive

Sir Jonathan Paul "Jony" Ive KBE, HonFREng, RDI (born February 1967 in Chingford, London), is a British industrial designer and the senior vice president of Industrial design at Apple Inc.. Two-time winner of the Design Museum's inaugural Designer of the Year award (2002, 2003).

Also Known As

Native Name: Jonathan Ive

Alternative Names: Jonathan Paul Ive • Sir Jonathan Paul Ive • Jony iPod

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Rick Rubin Steve Jobs Walter Isaacson William Coperthwaite Howard Schultz

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The memory of how we work will endure beyond the products of our work.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

Paying attention to what’s happened historically actually helps give you some faith that you are going to find a solution. Faith isn’t a surrogate fo… - Jony Ive

About Jony Ive

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