During a challenging time, I realized the full potential of my team, who stood up to the plate in an incredible fashion. - Jacob Arabo

What’s winning still today is design. It’s all about design. Stones are stones. You can buy them almost anywhere today. So it’s all about design, it’s how you wear them, how you place them. So that’s what we’re doing. I design jewelry for people…. My idea is to give the ‘wow’ effect. If a princess comes here and I can show her something and she goes, “Wow, I have never seen anything like this in my life.” If she’s been shopping for the last 25 years, she’ll have seen everything. That’s my success.

My father got me a job in summer when I was a teenager, and I became a photographer. That gave me a lot of education about designing and vision and helped me to make the decision that I wanted to design. Because taking a picture of something, you have to see the picture before you take it. And that’s what I usually do. When designing, I already have designs in my mind, already pictured. I already know how they’re supposed to look before they’re even made. So I knew I had this ability and this gift, and when the time came for me to choose who I want to become I couldn’t afford to become educated or go to school for another 8 or 10 years and become a professional…. So I dropped out of school. I was 16 years old. I took government-funded jewelry courses, graduated in four months and became a jeweler.

After we made the Five Time Zone, with five time zones and a world map, I received phone calls from Italian, French, Russian, Japanese and Chinese distributors to buy watches. To me, that was a great achievement, because we were an American company, making watches in Switzerland without a Swiss office. I now have a Geneva office with 10 staff members including engineers, graphic designers and a sales team.