I wear all the watches we produce, mostly as a test so I can live with them before we bring them out. Aside from that, the watch I wear the most is t… - Jacob Arabo

I am very proud that I have been able to build a company with almost 35 years of history, with two headquarters, one in New York City and one in Geneva. I am proud that I have been able to assemble a team of the finest professionals in the watch industry.

What’s winning still today is design. It’s all about design. Stones are stones. You can buy them almost anywhere today. So it’s all about design, it’s how you wear them, how you place them. So that’s what we’re doing. I design jewelry for people…. My idea is to give the ‘wow’ effect. If a princess comes here and I can show her something and she goes, “Wow, I have never seen anything like this in my life.” If she’s been shopping for the last 25 years, she’ll have seen everything. That’s my success.

I have my hand in every aspect of the business. From the materials of the boxes to the choice of colours in our boutiques to the movement designs and the marketing, I review and approve everything. Because my name is on the company, I can’t afford to delegate many of these decisions about design, quality, and more. I am especially involved with our Instagram account. I love being able to communicate directly with our clients and fans.