Building trust requires nothing more than telling - Simon Sinek

if we're starting with the wrong questions, if we don't understand the cause, then even the right answers will always steer us wrong . . .

Leaps of greatness require the combined problem-solving ability of people who trust each other.

They focus on WHAT they do and HOW they do it without consideration of WHY, we lump them together, and they act like commodities. The more we treat them like commodities, the more they focus on WHAT and HOW they do it. It's a vicious circle.