No business plan survives its first contact with customers. - Steve Blank
" "No business plan survives its first contact with customers.
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About Steve Blank
Steve Blank (born 1953) is a Silicon Valley serial entrepreneur and academician who developed the Customer Development methodology that launched the Lean Startup movement. He authored The Four Steps to the Epiphany and The Startup Owner’s Manual to describe how to build a successful company.
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Native Name:
Steven G. Blank
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