No business plan survives its first contact with customers. - Steve Blank

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No business plan survives its first contact with customers.

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About Steve Blank

Steve Blank (born 1953) is a Silicon Valley serial entrepreneur and academician who developed the Customer Development methodology that launched the Lean Startup movement. He authored The Four Steps to the Epiphany and The Startup Owner’s Manual to describe how to build a successful company.

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Native Name: Steven G. Blank
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Change happens only when you could educate and inspire others. When you could use facts to create faith in what's possible... The easy part will be to write papers for your peers... The harder part, and the one you should think about, is how are you going to explain inconvenient truths to people who may not want to hear them. How are you going to rouse an audience to action?

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