You can absolutely run a great business without a single go… - Jason Fried

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You can absolutely run a great business without a single goal. You don’t need something fake to do something real. And if you must have a goal, how about just staying in business? Or serving your customers well? Or being a delightful place to work? Just because these goals are harder to quantify does not make them any less important.

Jason Fried

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Seth Godin Tim Ferriss Richard Branson Cal Newport Derek Sivers

Additional quotes by Jason Fried

You can only work exactly the same way, at the same pace, doing the same work for so long before monotony bites.

The problem with abstractions (like reports and documents) is that they create illusions of agreement. A hundred people can read the same words, but in their heads, they’re imagining a hundred different things.

We don’t want reactions. We don’t want first impressions. We don’t want knee-jerks. We want considered feedback. Read it over. Read it twice, three times even. Sleep on it. Take your time to gather and present your thoughts — just like the person who pitched the original idea took their time to gather and present theirs.

You can absolutely run a great business without a single goal. You don’t need something fake to do something real. And if you must have a goal, how a… - Jason Fried

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