At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than t… - B. F. Skinner

It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.

The mob rushes in where individuals fear to tread.

Theories — whether neural, mental, or conceptual — talk about intervening steps in these relationships. But instead of prompting us to search for and explore relevant variables, they frequently have quite the opposite effect. When we attribute behavior to a neural or mental event, real or conceptual, we are likely to forget that we still have the task of accounting for the neural or mental event. ...Research designed with respect to theory is also likely to be wasteful. That a theory generates research does not prove its value unless the research is valuable. Much useless experimentation results from theories, and much energy and skill is absorbed by them. Most theories are eventually overthrown, and the greater part of the associated research is discarded.