As we explained earlier, HOWs must be actions because they … - Simon Sinek

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As we explained earlier, HOWs must be actions because they are the things you do to bring your WHY to life. Traits and attributes, such as "honesty," or adjectives, such as "determined," are not actions. We turn themes into HOWs by making them actionable.

Simon Sinek

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

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Even with objective metrics in hand, the argument about which is better or which is worse without first establishing a common standard creates nothing more than debate.

All the perks, all the benefits and advantages you may get for the rank or position you hold, they aren’t meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.

Regardless of WHAT we do in our lives, our WHY — our driving purpose, cause or belief — never changes.

As we explained earlier, HOWs must be actions because they are the things you do to bring your WHY to life. Traits and attributes, such as "honesty,"… - Simon Sinek

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