As to methods, there may be a million and then some, but pr… - Josh Kaufman

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As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.

Josh Kaufman

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Your job as a marketer isn’t to convince people to want what you’re offering: it’s to help your prospects convince themselves that what you’re offering will help them get what they really want.

At the core, all successful businesses sell the promise of some combination of money, status, power, love, knowledge, protection, pleasure, and excitement. The better you articulate how your offer satisfies one or more of these drives, the more attractive your offer will become.

advertising attracts attention, attention brings prospects, and prospects lead to sales.

As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. T… - Josh Kaufman

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