Working hard for something that we don't care about is called stress. Working hard for something we love is called passion. - Simon Sinek

If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become the proof of the higher cause—proof of WHY.

company's responsibility to look after the employees first. Happy employees ensure happy customers, he said. And happy customers ensure happy shareholders—in that order.

Most of us live our lives by accident—we live as it happens. Fullfillment comes when we live our lives on purpose.