From a management standpoint, it is very important to know … - Akio Morita

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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

Akio Morita

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About Akio Morita

Akio Morita (January 26, 1921 – October 3, 1999 in Nagoya, Aichi) was a Japanese businessman and co-founder of .

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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.

The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.

Japanese attitudes toward work seem to be critically different from American attitudes.

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability… - Akio Morita

About Akio Morita

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