When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy. - Sun Tzu

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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

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About Sun Tzu

Sun Tzu (孫子 Sūn Zǐ; c. 6th century BC) was a Chinese general, military strategist, and philosopher who lived in the Eastern Zhou period of ancient China. Sun Tzu is traditionally credited as the author of The Art of War, a widely influential work of military strategy that has affected both Western and East Asian philosophy and military thinking. He is also known as Sun Wu (孫武; Sūn Wǔ), and Chang Qing (長卿; Cháng Qīng).

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Also Known As

Native Name: 孫子
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Additional quotes by Sun Tzu

For should the enemy strengthen his van, he will weaken his rear; should he strengthen his rear, he will weaken his van; should he strengthen his left, he will weaken his right; should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak.

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Perhaps the most foundational of these insights is the importance of maintaining an objective emotional detachment when calculating your position relative to your adversary’s. Being ruled by your emotions, exaggerating your strengths, denying your weaknesses, and wishful thinking can only lead to catastrophe. But maintaining your impartiality will allow you to see your circumstances with clarity and will provide opportunities to make sound decisions and respond to changing circumstances appropriately.

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