if management is the problem, chaos is the answer. - Eric Ries

make a sharp turn called a pivot or whether we should persevere along our current path.

Brandishing a mere motto against a well-armed enemy has never led anyone to success.

After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my own successes and failures and those of many others that it’s the boring stuff that matters the most. Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.