And like the road not taken, it was the fucks not given that made all the difference. - Mark Manson

if you can tap into people’s insecurities, they will buy just about any damn thing you tell them to.

Uncertainty removes our judgments of others; it preempts the unnecessary stereotyping and biases that we otherwise feel when we see somebody on TV, in the office, or on the street. Uncertainty also relieves us of our judgment of ourselves. We don’t know if we’re lovable or not; we don’t know how attractive we are; we don’t know how successful we could potentially become. The only way to achieve these things is to remain uncertain of them and be open to finding them out through experience.

The solution to one problem is merely the creation of the next one