Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have… - David Ogilvy

If you ever find a man who is better than you are – hire him. If necessary, pay him more than you pay yourself.

Once upon a time I was riding on the top of a First Avenue bus when I heard a mythical housewife say to another, “Molly, my dear, I would have bought that new brand of toilet soap if only they hadn’t set the body copy in ten-point Garamond.” Don't you believe it. What really decides consumers to buy or not buy is the content of your advertising, not its form.

In the words of the Scottish proverb, ‘Be happy while you’re living, for you’re a long time dead.