Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain. - Simon Sinek

Life is beautiful not because of the things we see or the things we do. Life is beautiful because of the people we meet.

Trust must be continuously and actively cultivated.

"The farther right you go on the curve, the more you will encounter the clients and customers who may need what you have, but don't necessarily believe what you believe. As clients, they are the ones for whom, no matter how hard you work, it's never enough. Everything usually boils down to price with them. They are rarely loyal. They rarely give referrals and sometimes you may even wonder out loud why you still do business with them. "They just don't get it," our gut tells us. The importance of identifying this group is so that you can avoid doing business with them."