Of course, I have one aim, the grotesque. If I am not grotesque I am nothing. - Aubrey Beardsley

The poster first of all justified its existence on the grounds of utility, and should it further aspire to beauty of line and colour, may not our hoardings claim kinship with the galleries, and the designers of affiches pose proudly in the public eye as the masters of Holland Road or Bond Street Barbizon (and, recollect, no gate money, no catalogue)?

Advertisement is an absolute necessity of modern life, and if it can be made beautiful as well as obvious, so much the better for the makers of soap and the public who are likely to wash.

What view the bill-sticker and sandwich man take of the subject I have yet to learn. The first is, at least, no bad substitute for a hanging committee, and the clothes of the second are better company than somebody else’s picture, and less obtrusive than a background of stamped magenta paper.