Since he was 18 years old. He came to buy a piece of jewelry from me that cost $1,200 and he chiseled me down to $900. I always believed in Pharrell … - Jacob Arabo

What’s winning still today is design. It’s all about design. Stones are stones. You can buy them almost anywhere today. So it’s all about design, it’s how you wear them, how you place them. So that’s what we’re doing. I design jewelry for people…. My idea is to give the ‘wow’ effect. If a princess comes here and I can show her something and she goes, “Wow, I have never seen anything like this in my life.” If she’s been shopping for the last 25 years, she’ll have seen everything. That’s my success.

I wanted to put something iconic in this watch, and The Godfather came to mind. Once I had the idea, I thought, "Let me try to contact Paramount Pictures, and let’s see what they say." They did the research and their due diligence, and ultimately they liked the idea and gave me the license.

I make it first for myself and then hopefully a few other people like it.