Action comes about if and only if we find a discrepancy between what we are experiencing and what we want to experience. — PHILIP J. RUNKEL, PROFESSO… - Josh Kaufman

People who are “unconsciously incompetent” don’t know they’re incompetent — they know so little about the subject that they can’t fully appreciate how little they know. That’s why every barber and taxi driver you meet is an expert on the economy and international politics.

A good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a cliché, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures

By recruiting a good team and eliminating as much Friction (discussed later) as possible, you’ll achieve the results you’re seeking.