To do great work, you need to feel that you're making a difference. That you're putting a meaningful dent in the universe. That you are part of somet… - Jason Fried

Not doing something that isn’t worth doing is a wonderful way to spend your time.

Teach and you'll form a bond you just don't get from traditional marketing tactics. Buying people's attention with a magazine or online banner ad is one thing. Earning their loyalty by teaching them forms a whole different connection. They'll trust you more. They'll respect you more. Even if they don't use your product, they can still be your fans.

Start by empowering everyone to make decisions on their own. If the company is full of people whom nobody trusts to make decisions without layers of managerial review, then the company is full of the wrong people.